Local designers in Australia and New Zealand are building a reputation for comfortable, supportive lingerie that works with all body types. While many consumers have moved away from underwire bras in favor of wire-free options, these brands offer alternatives that prioritize both comfort and confidence. A nice set of intimates often provides a boost in self-esteem, and several local labels have emerged to fill that gap with inclusive sizing and sustainable materials.
Some labels focus specifically on body inclusivity. Liam Lingerie offers sizes four through 28. Their bras feature a thick underband and side-boning instead of wires to provide support. Similarly, Nala creates underwear available in sizes XXS to 5XL. The brand aims to make customers feel “sexy, cool and seen” without negatively impacting the environment.
Other companies prioritize the use of eco-friendly fabrics. Boody garments are made from organically grown bamboo, and Underwear For Humanity recycles its own elastic and shipping systems. For those who want to minimize waste, Syrup Underwear sources deadstock vintage lace from a Sydney fabric wholesaler. These brands show that it is possible to find stylish undergarments that align with ethical values.
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For everyday wear, brands like First Thing focus on minimalist cuts and breathable fabrics. First Thing makes flattering cuts using materials that keep you comfortable throughout the day. If you’ve ever felt an ultra-soft Boody garment, you’ll know the brand means business when it comes to sustainable, comfy everyday essentials.
When it comes to specific design details, brands like Ohen offer sophisticated and confidence-boosting options. Ohen, created by Anja Bucher and Lu Blade-Bittle, uses mindfully sourced lace and Lenzing modal. Bizarre offers handmade pieces in bright colors and sheer lace, including unisex options and made-to-order sizing.
Other labels bridge the gap between sleepwear and swimwear. Bimby and Roy intimates are versatile pieces adorned with dainty florals. They are lined with bamboo and come in sizes XS to XXL. Meanwhile, Chouchou Intimates aims to make high-quality lingerie affordable, challenging traditional standards of what is considered sexy.
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Nico Underwear fuses luxury with functionality, using GOTS-certified organic cotton and plant dyes in minimalist shapes and pastel hues. Juem, originally a maternity label, has expanded to offer stretchy, soft basics in muted tones for women in all life stages. These diverse options ensure that there is a suitable choice for almost every preference.
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Ultimately, the lingerie market reflects a broader change in how people approach clothing and self-care. Designers are responding to demands for better fit and better materials, pushing the industry forward. Shoppers benefit from this competition, finding products that genuinely improve their quality of life.