Last year Amazon invested more than 17 billion euros in UK.
That was part of a broader plan to spend 46 billion euros there by the end of 2027. The UK is Amazon’s third-largest market globally, according to the company’s financial filings. The investment spans infrastructure, logistics, and job creation — a sign that ecommerce in Europe continues to draw massive capital even as growth rates moderate in some regions.
TikTok Shop races to new European markets
TikTok Shop is accelerating its footprint in the region.
The platform will launch in Austria, Belgium, the Netherlands, and Poland on June 15. Shortly after, a new “Sell Across Europe” feature will let merchants sell in multiple countries through a single registration. The social commerce arm has already built a strong base in Spain — 21,000 local sellers are active there, and both buyers and sellers have adopted the service quickly.
Zalando pushes deeper into second-hand fashion
Zalando has partnered with French second-hand specialist Vestiaire Collective.
The deal allows Vestiaire to offer items directly on Zalando, accelerating the German company’s position in the pre-owned market. Critics note that resale is becoming crowded, with players like Vinted and eBay already well-entrenched, but Zalando’s scale could give it an edge in turning second-hand into a mainstream channel.
JD.com circles UK retailer, Breuninger adds three countries
JD.com is reportedly willing to pay 2 billion pounds.
The Chinese online retail giant aims to acquire The Very Group, a UK-based online retail company. The move would strengthen JD’s position in the region. Meanwhile, German retailer Breuninger is expanding again after several years of holding still. Its online store now serves Denmark, Sweden, and Romania, bringing the total to thirteen countries. Deliveries will be handled by PostNord and DHL, and customers will be served in their local languages.
This comes down to a deliberate strategy.
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Rather than opening physical stores, Breuninger is betting on cross-border online sales with localized service.
Turkey’s ecommerce boom and Otto’s Polish expansion
Transaction volume in Türkiye surged more than 52 percent last year.
The country recorded 5.94 billion online transactions in 2025, a figure that shows the rapid digitization of retail there. Separately, German marketplace Otto is preparing a pilot program in Poland next month, allowing selected Polish sales partners to join its site. It’s the second nation outside Germany where Otto has opened its marketplace.
M&S buys Asos distribution center, logistics sector consolidates
Marks and Spencer Group is acquiring a distribution center from Asos for about 77.5 million euros. The deal is expected to speed up Marks & Spencer’s online growth. In logistics, fulfilmentcrowd, a tech-led provider backed by private equity firm Palatine, has acquired Dutch specialist Fulfilment.nl, expanding its EU activities.
Allegro partners with OpenAI, Rakuten France searches for buyer
Polish online shopping site Allegro has entered a partnership with OpenAI.
Allegro gains access to advanced AI and support developing new site solutions. It recently launched an AI assistant for merchants. On the other end of the spectrum, Rakuten France — formerly PriceMinister — is looking for a buyer. The marketplace has lost traffic and active customers over the last decade. If no buyer emerges, it will close before the end of the year.
Blackstone takes majority stake in Skroutz, Amazon pours €15bn into France
Blackstone is acquiring a majority stake in Skroutz.
The founders will stay involved. Meanwhile, Amazon is investing 15 billion euros in France over three years, building four new distribution centers. It says the investment will lead to faster delivery times for customers and selling partners across France.
Online merchants are increasingly splitting their stock across warehouses.
According to fulfilmentcrowd, localizing inventory will become more important after the introduction of parcel fees on imported