In China, a significant shift is underway in how customers seek information, with many now asking AI assistants instead of using traditional search engines. This change has major implications for brands, as their traditional optimization strategies may no longer be effective. Weimob, a Chinese cloud-based business and marketing solutions provider, has developed a system to help brands improve their AI search visibility.
Gu Ren Shuo, a Chinese healthy tea franchise, faced a significant challenge in reaching its target audience of entrepreneurs looking to start a business in the tea category. With traditional search engine optimization no longer effective, the company turned to Weimob for help. At the time, Gu Ren Shuo’s AI search visibility was just 2.5%, with a ranking of 98.
The company’s low visibility meant that it was effectively invisible to potential customers, who were increasingly relying on AI assistants for information.
They achieved dramatic results, with Gu Ren Shuo’s AI search visibility increasing from 2.5% to 56% and its ranking climbing from 98 to 2. This significant improvement in visibility means that the brand is now more likely to reach its target audience at the exact moment they are making a decision, resulting in a lower customer acquisition cost.
Gu Ren Shuo’s case study shows that brands need to adapt to the changing way customers seek information. With AI assistants becoming increasingly popular, companies must prioritize a more AI-centric approach. This requires a shift in focus from traditional search engine optimization to life lessons that can inform their strategy.
For e-commerce brands, winning transactions is no longer just about being findable on multiple platforms. It’s also about being named in AI-generated answers. By using this approach, brands can increase their visibility and reach more potential customers, ultimately driving sales and revenue growth in the DACH region and beyond.
As the use of AI assistants continues to grow, brands that fail to adapt to this new reality risk being left behind. By prioritizing this new approach, companies can stay ahead of the curve and remain competitive in a rapidly changing market. The case study of Gu Ren Shuo and Weimob serves as a powerful example of the potential benefits of this approach, and its lessons can be applied to businesses across various industries.