Serve First, an AI-powered platform for multi-site businesses, is expanding its US operations with a new office in Alpharetta, Georgia. They appointed Brad Christian as US Managing Director, following the earlier appointment of Jeremy Michael as Chief Revenue Officer.
This expansion follows significant growth for Serve First. They secured £9.5 million in investment over 13 months and nearly doubled their annual recurring revenue to over £3 million. The platform combines customer feedback, audits, and mystery shopping data, using its AI analyst, EVA, to help businesses identify issues and implement improvements.
Serve First’s growing customer base includes EG On The Move, The Sushi Co, Topps Tiles, and Spud Bros. According to CEO Erol Ayvaz, the expansion reflects increasing demand from businesses seeking to move beyond measuring customer experience and make meaningful operational improvements.
The new US office will enable Serve First to better support its international clients and bring its technology to more businesses in the region. With Jeremy Michael driving the global commercial strategy and Brad Christian overseeing US operations, they aim to support their next phase of international expansion.
Jeremy Michael contributes over 25 years of experience in customer insight and experience to his role as Chief Revenue Officer. Brad Christian, with more than 20 years in the customer experience industry, emphasizes using insights to drive meaningful change on the front line, rather than just collecting data.
As US Managing Director, Brad Christian highlights the need for teams to have the right insights, tasks, and support to improve their work and deliver better customer experiences. This aligns with Serve First’s focus on turning data into actionable improvements for businesses. For more information, visit their website at servefirst.ai.