On June 29, 2026, a conversation with Matt Randle, general manager of Dreamland Bedding, was published, highlighting his experiences and values that have shaped his journey. Dreamland Bedding is a finalist in this year’s People in Retail Awards.
Matt Randle’s journey began when he left education after his A-levels and worked full-time at McDonald’s. He later pursued an apprenticeship, which sparked his interest in learning. Randle then studied Business Enterprise at university, focusing on SMEs and retail, while working weekends at Dreamland Bedding.
Randle’s passion for education grew as he introduced new ideas into the business. He learned that presenting change effectively is important, and over time, he saw the value of education in bringing fresh perspectives and challenging traditional methods. Randle has also joined the Apprenticeship Ambassador Network and spoken in schools, colleges, and conferences to promote learning and development.
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Leadership and Learning
In addition to his degree, Randle completed an MBA through an apprenticeship in senior leadership. He approached the company’s owner with a plan, including costs and time commitment, and was supported financially and encouraged to share his learnings. Randle implemented his new knowledge into the business, testing and adapting it to benefit the company.
Randle describes great leadership in retail as “stakeholder leadership,” considering everyone involved when making decisions. He emphasizes the importance of the triple bottom line – people, planet, and profit – and strives to make the business visible and approachable, both internally and externally.
Randle’s experiences have been shaped by personal events, including his nan’s passing at Mary Stevens Hospice, which he now supports through fundraising and sponsorship activities. His experiences in his own family have also influenced his perspective on second chances, support, and community involvement.
Randle is driven by curiosity and a desire to get involved in various initiatives. He has worked with the council on culture and education projects and has been involved in judging awards. However, he remains committed to the company, citing his ambition to see through the changes he has implemented and his desire to make a positive impact on the area where he grew up.
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Appreciation and Personal Motivation
He has worked with the council on culture and education. His involvement in various initiatives came from meeting people through projects. He does not have a grand plan but gets involved when he sees a need.
Recognition and Community
Awards became less important to the writer after the first few recognitions. The excitement of winning was about proving the business did something different. The focus shifted to the impact on others. The team effort behind the recognition was emphasized. One notable memory involved Best Bed Shop in the UK for their size category. The owner rarely showed emotion, but pride was visible that night. The owner bought champagne for all staff the next day. That gesture left a lasting impression.
Joining a judging panel highlighted the responsibility of recognizing others. The writer sat with senior leaders from the NHS and the police. The perspective changed because of the effort put into projects. It is not about handing out trophies, but about seeing the difference people make.