The largest online shops in Switzerland have been ranked in a new report by analytics firm Carpathia, covering both business-to-consumer and business-to-business e-commerce. The report shows a market that keeps expanding, with a leadership shake-up at the very top.
Ranking of the Largest Online Shops in Switzerland
The 2026 report ranks the top 50 business-to-consumer shops and the top 15 business-to-business shops among the largest online shops in Switzerland. All figures represent pure online revenue in Swiss francs for deliveries within Switzerland during the 2025 financial year. The largest online shops in Switzerland captured a combined CHF 14.2 billion in the top 50 alone, representing roughly 90% of a total market estimated at CHF 15.8 billion.
Galaxus is now the clear leader among the largest online shops in Switzerland, pulling nearly CHF 500 million ahead of second-placed Zalando. Its growth, together with Temu’s rapid rise, accounted for a combined CHF 950 million of the market’s overall expansion.
Trends Behind the 2026 Ranking
Several patterns stand out beyond the individual rankings of the largest online shops in Switzerland. Marketplaces are thriving, with the strong performance of the top six marketplace-style platforms confirming that Swiss shoppers have adopted the marketplace model. Most players are growing, with around 80% of the top 50 shops either growing or holding steady compared to the previous year.
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Category shifts are also occurring, with home electronics and fashion retailers steadily gaining share in an increasingly competitive field. Omni-channel strategies are also paying off, with Coop’s combination of Interdiscount, Fust, and Jumbo under one roof illustrating that blending online and physical retail remains a viable path to growth.
In the middle of all these changes, the growth of online shopping in Switzerland is not just about individual companies, but also about the broader economic and social context. As more people turn to online shopping, it can have significant effects on local businesses, employment, and the environment.
The business-to-business side of the largest online shops in Switzerland tells a different story, led by wholesale and specialist distribution platforms rather than consumer retailers. Mercanto remains the undisputed leader among business-to-business players, a position it has held since 2021.
Carpathia’s report lists the top 15 business-to-consumer online shops in Switzerland as: galaxus.ch, zalando.ch, digitec.ch, temu.com/ch, amazon.de, ricardo.ch, brack.ch, coop.ch, migros.ch, aliexpress.com, nespresso.com/ch, ikea.com/ch, ch.shein.com, interdiscount.ch, and apple.com/ch.