Pengaruh Relationship Marketing, Keamanan Dan Kualitas Pelayanan Terhadap Loyalitas Melalui Kepuasan Sebagai Variabel Intervening Studi Kasus Pada Online Shop Monokrom Store Malang

Complexity refers again to the number of totally different components or options of a web site, typically the end result of elevated information diversity. Novelty involves the surprising, suppressed, new, or unfamiliar features of the location. The novelty dimension might keep consumers exploring a shopping site, whereas the complexity dimension may induce impulse purchases. Subsequently, risk and trust would also are two important elements affecting individuals’s’ conduct in digital environments.

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